The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Always connect with the Incident Commander before making any statement to the media. 'Ss S>*2MbX^f Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). The ability for readers to leave comments in an interactive format is an important part of many blogs. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. C. Identify all the news media covering the area. endstream
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<. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. 50% C. 25% D. 5%, 9. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. You cantand dont expect them to stay there all of the time. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. endstream
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Test the message on a safe audience B. In other words, express parallel ideas in parallel grammatical forms. Recall preparation techniques that contribute to a successful media interview. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? 4. the feedback has been, you know, we appreciate this. Identify the purpose of what you are writing and start with the main message. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu
It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Describe how to manage the news media at the scene of an incident. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Emergency Manager jobs 33,535 open jobs With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585
Managing public information is another fundamental element of emergency management. A good overview of ICS is provided in the independent study . List the skills needed to be an effective PIO. Responsibilities of the Components of the ICS Organization. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. A social networking site is a great tool for: Now you know about the many tools available to get your message out. FEMA does not endorse any non-government Web sites, companies or applications. For example, you can post videos, use social networking sites, and/or create a blog. Tammy Kikuchi: The response was overwhelming. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) 19. The message should be: How will you get the message to your audience? if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa The National Incident Management System (NIMS) is:A. Is the conduit for information to internal and external stakeholders. The 8-Step Communication Model includes:A. Assess the current situation B. Serves as an advisor to the Incident Commander. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. 16825 S. Seton Ave., Emmitsburg, MD 21727
These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). %PDF-1.6
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One of the advantages of the Incident Command System (ICS) is: A. Resident/Non-Resident, Trainer Program, etc. Simplify complex ideas by using short sentences. Announce events of interest to your community or share information about an incident. This awareness-level training is suitable for new PIOs. What actions and resources are being used to achieve the objectives? At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Identify contacts and sources that are relevant to your organization. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Sit on your coat tail to keep your jacket from riding up. First name. (Incorrect), John enjoys boating, swimming, and fishing. There are all kinds of emergencies out there that we can prepare for. These sites make it easy to establish networks of contacts. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. What problems are you having in your community? For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. A goal that makes you stretch is good. . Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. They can be timelesslike encouraging children to be active. Public information can help people make the right decision at the right time. Access to you and the newsmakers or persons in charge. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. (What will motivate them?). A campaign on hurricane awareness wont get much play in December. Social Media: Preparedness 101: Zombie Apocalypse. Did the message reach the targeted audience? To read this blog, go to:http://emergency.cdc.gov/. Spelling- and grammar-checking tools (printed and computer software). The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. It also helps identify the target audience for a particular public awareness campaign. News releases are one of the most commonly used tools for PIOs. Determine who your audience is, what they need to know, and what they already know. 17. I would urge you to be careful whenever you travel, Smith said. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. This course can provide a basic understanding of the PIO function for those new to the position. Describe the target audiences for the PIO. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Describe evolving media tools, including social media, for communication. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Allows access to one media representative from television, radio, print, and Internet to a restricted area. The role of the pubic information officer. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Public information is a vital function in disaster operations that . B. an important part of the PIOs job. Tammy Kikuchi: Having the Joint Information Center for this event was critical. More than 70% of the illnesses, hospitalizations and deaths are guys. endstream
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<. Please review the IS FAQ's for more information. Each time this test is loaded, you will receive a unique set of questions and answers. Describe how to develop and execute a public awareness campaign. Treat all media fairlydo not play favorites with reporters. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Unfortunately, these hazardous materials are creating a dangerous situation for all of us. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states.
University of California, Merced hiring Public Information Officer Preparing quality written products including news releases. Please note that the is program now requires a fema sid to be used instead of your ssn. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. The most important point is is an example of a transition phrase or: A.
FEMA IS 29.A Answers - Public Information Officer - FEMACourses (Passive). You have many resources available to ensure that the information reported about an event and your organization is true and accurate. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. They knew that they werent being led down another road, that they were hearing things unfiltered. 0. Having clear goals is the foundation for your campaign. As with ICS, the JIS is as simple or complex as the needs of the situation. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Describe the role of the Public Information Officer (PIO) in an emergency. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. What are priorities within your organization? Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. How knowledgeable is the audience on this topic? Many Web sites include a blog as part of the site. 1955 0 obj
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Another way to express your key message B. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. In this lesson youll learn more about creating public awareness campaigns. It is important to prepare each person to ensure your message is consistent. Many wikis are open to alteration by the general public without requiring them to register user accounts. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Using acronyms in news releases may:A. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Walter Monsour: So, the message was managed extremely well.
The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Emergency Management Institute
School, 43 Margaret St. . A Federal structure designed for large-scale, multijurisdictional incidents B. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government.