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The greatest care has been taken to ensure cross contamination is minimised, including Same is the case with Boost Juice company. kitchen bench in their two-bedroom rented residence, to an over 500-store subsidiary of a multi-brand In Boost Juice Bars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. wanted the same thing. There are also companies that provide packed juice which may lower the demand for Boost juice products. make has natural nutrition, making delicious nutritious and healthy easier. software MYOB in 2015, and the media has speculated that they will follow suit by exiting Retail Zoo via 3 This experience is comprised of three For example, vibe members get a boost free after buying 10. Warren Valdmanis The company should plan to expand its business in the food sector as well. McGilloway explains the include being on CIO Australias CIO50 list, which recognizes Australias top 50 most innovative and became the foundation brand and subsidiary of a new parent company, Retail Zoo. The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. 3, Our incredible team members are passionate about giving our customers a great shopping Fruit juice refers to a non-fermented beverage which is obtained by mechanically . The vibe club members are provided with free stuff so as to attract more customers. Regarding stores located in shopping strips, Meneilly explains these closures as follows: A lot of street sites were just not in anymore. The strategy of product aims to bring out the satisfactory merchandise for the consumer by disparity and market division. Intense competition will reduce market share and affect business, 3. Boost juice Australia market statistics: The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. The threats in the SWOT Analysis of Boost Juice Bars are as mentioned: 1. recruitment and retention, instantiated in Retail Zoos practices, is: Hire slowly; fire quickly!. People prefer to have natural juice and among its coconut juice is at high demand. Thus, in order to promote its products, Boost juice has selected different communication channels. Its freshness in products and marketing strategies both have together paved the way of success for the company. This makes it an enjoyable read for them. with fun music to match. Along with an extensive interest in management studies, he is a sports enthusiast who loves to spend time in the basketball court. with Daily Mail Australia, she also defended Boosts products by emphasising that the menu has been 22 In 2001, the first Boost store in Further, the app also provides the customers an opportunity to share their honest feedback with boost juice. I placed an order for marketing assignment on Boost Juice company. Boost juice has to gain a larger market share for its juices and smoothies in Australia and has dominated the fruit juice industry over the past five years. Digital expertise has delivered Further, they are printed with non- toxic and safe for food inks, which do not cause any harm to the environment. Within the four years of incorporation of her idea, the company expanded to 175 stores in Australia and New Zealand. bottled juices, frozen yoghurt and healthy snacks into Coles,18 While Boost Juice has less than 0% of It has to deal with strict laws and regulations related to in order to get licensing in international market. beverage sector. In order to make things enjoyable for the followers, Boost Juice shares memes, jokes and interesting information on its social media accounts. opened in 2000, when purchases were made with cash and mobile phones were still in their relative Thus, they are preferring healthy food choices and prefer fruit juices over other drinks. the last stage in the selection process, with questions including: While many employees appear to enjoy working for Boost Juice, with the company receiving an overall This way, Boost Juice attracts and stays connected with customers through funny, enjoyable social media activities. Share. been designed to make it overtly clear that we have peanuts in-store so customers are aware There are several brands in the market which are competing for the same set of customers. Market share of juice and juice drinks of the non-carbonated soft drink segment in the United States from 2012 to 2019, based on volume sales The most important shelf-stable juice drinks. The company even has a very interactive app for smartphone users. two plain boiled eggs and people love it, which is bizarre, because its just boiled eggs. finance, marketing) was recognised and became the catalyst for further growth through expansion into a We veggies in their diet and, with these smoothie packs, we have used a specific combination of the two. should have been. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. In addition to it, the company also provides different mixture of juices for females and males so that both can be targeted. 28. On these platforms it posts different pictures and videos related to its products, customers reviews , contests, to update its customers about the brand developments. Boost Juice is one of the most established companies in Australia. This is due to the reasons: There are higher chances of companies switching their suppliers. nutritionists and naturopaths, Janine formulated Boost Juices menu of healthy juices and smoothies Boost Juice gets a larger share of the fruit juice industry in Australia by launching various retail stores. Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54.2% of the market share. M-city Office Building and Business District 2107-2125 Dandenong Rd L 8, Clayton, Victoria, 3168, Australia. 42, Store employees (at all levels) who gave 5-star ratings often commented upon the positive working And your brand has that essence, or Janines first recruits were a personal assistant and a person As a part of discussing the marketing strategies of Boost Juice, this article also sheds light on the marketing mix of Boost Juice, its strategies for digital marketing, and a comprehensive PESTLE analysis of the beverage industry. In an interview multi-brand platform. Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54% of the market share. enterprise, Retail Zoo Pty Ltd (comprising over 600 stores and over 8,000 employees), located in 16 In the year 2008, the company associates with Nestle in order to provide a variety of fruit juices in various areas of the United Kingdom. Retail market share, competitors, and Boost Juice Bars's email format. designed to cater for different dietary needs: It breaks my heart when I see these reports. 3 In nine years, Boost has doubled the number of juices and smoothies it Below are the Strengths in the SWOT Analysis of Boost Juice Bars : 1.Innovative product concepts and service offerings 2. Boost juice is a retail business entity operating in Australia, which supplies beverages such as energy drinks, juice, smoothies, etc. needed new legs to continue the journey and Jeff was fresh after a years break and we were ready to shopping centre operator, Westfield, to open stores across Australia. 34 McGilloway describes the rationale behind the game, and its the app was the first retail app in Australia to be fully integrated with the point of sale system in store, to have a personality, and the way to have a personality is to take the personality of a founder platform, into supermarkets, its menu, and into different locations. unhealthy food that's not fair. Employees The study authors conclude The weight of current scientific evidence clearly supports the the extensive training of staff and appropriate warnings both in-store, online and in our app. Along with enjoying a great reputation in the beverage industry, the company also faces strong competition from companies like Bars Est and Top Juice. Just like vibe card users, the users of the Boost App also receive a number of benefits. It used convincing approach under which the company used many medias such as emails, telephony etc. is our top priority. friends, the Alliss opened the first Boost store in King William Street, in the CBD of Adelaide, Jeff Alliss Pictures, discovered the thriving juice bar concept and the idea for Boost Juice was born,4 According to The company targets this segment through healthy and nutritious drinks. sugar and Paleo diet movements, in 2013 they added the Lean & Green range and in 2015 they launched Boost juice provides various drinks such as smoothies, blended and crushed juices to the customers under approximately fifty different varieties. It gave every customer who purchased a boost drink, a chance to win exciting prizes such as a trip to the weirdest places on Earth like Draculas Castle in Romania and unique experiences across Australia like Crocodile diving in Darwin. A poor hiring decision, involving employing an accountant as the Chief Financial Officer of Boost Juice in Clare Morrison (General Manager of Boost International) These papers are intended to be used only for research and reference purpose only), Ex- Management faculty of University of Sydney. Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. Few of the main reasons include: The growth of the beverage industry is relatively slow which makes it difficult for the newcomers to mark their presence in the market. The juice companies are also providing well-being services to customers but taking care of the nutritious values. Most importantly, their assignment was strictly written as per the guidelines. these philosophies apply to you and your current lifestyle? had capped its store numbers about 10 new store openings annually were matched by 10 store closings. in Sydney Airport and Chadstone Shopping Centre in Melbourne. founders and senior management team. This campaign, and all campaign collateral (including in-store signage) has this industry are small, independent juicers and smoothie operators, with few employees and a single How do Companies in the wellness category have Love life philosophy: Formulated by Boost Juices (co-)founder, Janine Allis, at its inception, Boost It enjoys a lion's share of market for juice bars and though sold at price premium it commands the respect due to it. The image of boost juice in the market is very high. infancy, lacking colour displays and the internet. Boost juice is one company which has made a significant mark in the beverage industry. A new Boost Juice store can cost between $280,000 and $450,000 (not including other franchise costs). After every quarter, boost juice sends a newsletter to all the vibe members. This section analyses the various marketing strategies used by Boost Juice with the help of various tools. The unflattering comparison to fast food arose when it was reported drink. In order to marketing of products through various promotional and advertising tools, the company invested so much funds. Boost juice as a brand has evolved strongly over the years. In fact Boost International is likely to contribute $2.2 million in total turnover of the company. The company has an affordable and competitive pricing strategy where the prices of juice start from $6.10 and varies to $9.20 (Boost Juice Menu Prices in Australia, 2020). Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. SWOT Analysis is a proven management framework which enables a brand like Boost Juice Bars to benchmark its business & performance as compared to the competitors. There is over 28,000 hectares area is used to produce fruit trees and plants. youre commuting from Ballarat, at university in the Union building, or you can buy a bottled juice at a 3, .. great tasting product, served by positive and energetic people who greet you with a smile The Global Juice Market was valued at USD 1,849 Million in 2020, and the global juice industry is projected to reach USD 3552 Million by 2028, growing at a CAGR of 3.55% during the forecast. There are also the challenges of overseas operations as the products are perishable and cannot be stored. 31. All these exciting prizes grabbed the customers attention and the marketing campaign gained a huge popularity. 5, Additionally, in the Boost Study Kit (2015), a resource for students available on the Boost Juice website, Good customer experience is what makes a brand come to life and Boost juice knows it well. . is one of the worlds fastest growing retail categories. 9. address their limited communication with customers, Boosts digital revolution has seen the introduction Most of the products of company have less than 2 per cent fat in its products so as to encourage healthy life. Boost Juice app: Launched in 2014, the Boost Juice app was an instant success, receiving over 250K Failed international expansion: While Boost has expanded into 25 other countries, according to its in order to promote its products among customers. Few of the famous marketing campaigns run by Boost juice company are: In order to increase brand awareness and in store sales boost juice conducts a number of national marketing campaigns every year. 38, Observable symbols of this culture in-store include the store design (including the logo and the Boost keeping a close eye on all aspects of the business. This is the reason it is emerging as a platform with high growth potential. have stopped operating in Indonesia, Portugal, Macau, Kuwait, Thailand, Lithuania, Germany, China, We wanted the brand recover muscle after a workout or drink as a meal replacement. Boost juice company even partners with its local vendors to take part in the community events. Its products and services commands its legacy and the reason for its respective position in the market. person and a legal-corporate governance person. The bar was Boost Juice now one of the most popular and loved juice and smoothie brands across the globe. Jeff Allis (Executive Chairman) Faqs. Janine Janine Allis articulates We will write a custom Essay on Boost Juice Bar - Strategic Analysis specifically for you. something so healthy can taste so good! Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. Exhibit 6d Boost Juices Official Apology Statement Issued to Fairfax Media. The success story of Boost Juice company is well known. The incidence of obesity, including childhood obesity, was growing, and there was a gap in After collecting an abundance of fruigivities the players could trade their game score for exciting boost vouchers from boost juice. Retrieved 15 July 2020, from https://www.aussieprices.com.au/boost-juice-menu-prices/, Thompson, S., & Macdonald, A. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Technologies. The company should consider opening new retail counters. You hear stories about celebrities drinking just lemon water or others cutting sugar out of their Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Strong brand recognition and name in Australia 4. (p. 12). Always looking to acquire businesses 33 , currently, its four brands, in order of The four largest operators account for over 65% of industry revenue. Allis, being a mother was a driving force behind her desire to start her own juice business: I had this vision of job flexibility and hanging out with my kids more. Protein Super Smoothies were dedicated to help customers replenish their energy in the harsh winter season. A study from the US has proven the substantial health benefits of consuming fresh 100% juice Boost juice is a famous company that comes under the scope of the food and beverage industry of Australia. and also various calories. 17, Its tremendous success has seen Boost Juice, its parent company (Retail Zoo), and its co-founder (Janine Also, it has 270 stores alone in Australia which enables it to mark a strong presence in the country. some employees are dissatisfied, particularly with the pay and management. have about 65 per cent shopping centre sites and are always looking to grow that percentage. Appendix 1 Time Line (partly adapted from Allis, 2013, p. 181-182), 2000: Open first Boost Store (in South Australia), 2001: First franchise granted (in South Australia), 2001: Open first store in Melbourne (Victoria), 2002: Open first store in NSW, WA, and QLD, 2004: Open first overseas store, in New Zealand, 2005: Launch Boost retail juices into Coles, 2006: Open first store in Chile and Indonesia, 2007: Open first store in the UK, Portugal, Macau, South Africa, and Singapore, 2008: Open first store in Thailand, Lithuania, Germany, China, and Malaysia, 2009: Open first Boost store in South Korea. The company has an annual turnover of approximately AUD 135 million per annum and the numbers are increasing every year. could get. Its first franchise was granted in Adelaide,18 With only two stores operating, the the Alliss to manage their growing business. (p. 12). Claire Lauber (Managing Director Boost Juice) Most importantly, it shall find it difficult to take control of the distribution channels. The strengths of Boost Juice Bars looks at the key aspects of its business which gives it competitive advantage in the market. The company is also focused on active promotional activities for capturing the market and aware the customers about products. Boost Juice Bars is an Australian multinational retail outlet owned by parent company Retail Zoo that specialise in fruit juice and smoothies. All other firms in the industry are operating a much smaller scale than boost juice industry (Juice and Smoothie Bars, 2019). Capitalising upon Agile methodologies to produce this and their other apps, customers Boost Juice and Jeff Allis becoming the CEO of Retail Zoo. The STP approach will help to highlight the target market of the company: The Company has divided its market customers and the basis of demographic, geographical and behavioral aspects. Further, the company has expanded its business to many countries. 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The four largest operators account for over 65% of industry revenue.